ReelWorld creates new sound for Virgin Radio Int

Virgin Radio stations in Romania, Switzerland and Oman have all unveiled a new station sound developed and produced by the team at ReelWorld in England.

Incorporating original music and bespoke imaging, ReelWorld says the rhythmic package is a fuzion of hip hop and R ‘n’ B sounds to help the station’s contemporary music proposition punch through on air.

Mitch Calladine is the Group Production Director for Virgin Radio International: “We were looking for a new sound for the stations and had the opportunity to plan music, lyrics, cast vocalists and voices from scratch with no limits on creativity. ReelWorld have delivered a world class package for Virgin Radio Romania, Switzerland, and Oman that has exceeded our expectations as the Virgin Radio network continues to grow.”

ReelWorld Managing Director Anthony Gay told “We recognise how important the Virgin Radio brand is and it was an honour to help innovate the station sound and find a new creative approach to reflect the music on these stations. This project was a lot of fun for the team to work on and despite the challenges of the year we’re thrilled to hear it now on air to help kick-off 2021. Turn it up, turn it loud!”

ReelWorld works closely with radio stations across Europe to create bespoke imaging solutions. Recent projects can be heard on BBC Radio 1 breakfast in the UK, RTE 2fm in Ireland, and the UK’s BBC Local Radio network.