Podcast Radio signs up Triton Digital for targeted ads

Podcast Radio has signed up to Triton Digital for the delivery, monetisation, and measurement of its streaming audio and podcast content.

Through this partnership, Podcast Radio Network will utilise Triton’s audio streaming network for the delivery of its commercial radio content online and use Triton’s ad server to insert targeted audio ads into their streams, as well as Triton’s audio advertising technology to monetise their inventory through both open and private marketplace deals.

Podcast Radio will also measure its streaming audio listening audience using Triton’s Streaming Metrics measurement service.

Gerry Edwards, CEO of Podcast Radio Network said: “Triton’s audio delivery, monetisation, and measurement technology is exceptional, built on more than a decade of continuous innovation, evolution, and expertise as the global audio landscape took shape.

“We are thrilled to have Triton supporting our audio strategy, enabling us to elevate our listening experience while meaningfully increasing our revenue.”

Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital added: “Podcast Radio Network shares our commitment to making engaging and informative audio content available at the highest quality to the widest audiences.

“We are pleased to provide them with the technology and services they need to increase their reach, enhance the quality of their audio and podcast streams, and increase their revenue.”

Podcast Radio launched in February 2020 and is now on DAB digital radio in London, Surrey, Manchester, Birmingham and Glasgow. The network is planning to expand within the UK and internationally in the coming year.