Capital Xtra gets new sonic audio identity from On The Sly
Capital Xtra has a new sonic identity from audio production company On The Sly.
They’ve created a brand new sound for the national station with sung logos and production elements.
Chris Thorpe from On The Sly told RadioToday: “We’ve been developing the project since the start of the year and the team there has recently taken delivery of all of the sung logos in all the different keys and multiple speeds and have produced and woven them into lots of different elements across the station sound in exciting ways.
“It’s been great bringing a whole new musicality to Capital Xtra and we’ve really enjoyed collaborating with Ashley and the very talented team at Global to create something together which really delivers with great impact on air.”
Have a listen to a montage below.