Bauer creates new Chief Creative Officer for podcasts and commercial content
Bauer Media Audio UK is growing its podcasting business with the appointment of Lucie Cave into the new role of Chief Creative Officer – Podcasts and Commercial Content.
Lucie was previously chief Content Officer at Bauer Media, leading creative campaigns between Bauer’s audio and publishing brands and commercial partners.
She’ll report to Bauer Media Audio UK’s Chief Content and Music Officer Ben Cooper and Chief Operating Officer, Graham Bryce. To further support the changes, current Podcast Editor Maria Williams has moved into the new role of Head of Production – Podcast.
Lucie Cave said: “This is a brand-new era for podcasting as we move beyond ‘format’ to atomised content across multiple platforms. As an editor, journalist and host myself I am massively excited by the opportunity to develop talent into transmedia brands and find new ways of reaching fans and building audiences.”
Graham Bryce added: “Bauer has been at the forefront of the digital audio revolution, investing significantly in digital audio broadcasting and creating market-leading digital audio offerings for our customers through Instream and Octave Audio.
“As the podcast market develops critical mass we feel the time is right to really step up our investment in podcast content development led by the talented creative Lucie Cave.”