Bauer moves closer to full release of its Rayo app

Bauer Media has completed analysis on the open beta-version of its Rayo streaming app.

Rayo has been available since March, bringing all of its radio brands across the UK and mainland Europe together in once place.

Bauer is now working on implementing the insights uncovered, as it seeks to iteratively improve and monitor its proposition ahead of a full release.

Vivian Mohr, President of Audio comments, “This level of digital transformation requires continual development.

“Bauer Media Group has reviewed its Rayo minimum viable product released as an open beta app into the app store, and will now implement the learnings moving forward.

“Some fantastic work has been done, and much has been learnt from the rich user insight to ready the business and our teams for the next stage in our digital development to enable us the possible execution and chances of success.”