GB News ends sales contract with Bauer Media

GB News is launching its own radio advertising and sponsorship sales house after ending its contract with Bauer Media.

Commercial Director Nicole O’Shea tells RadioToday that the channel’s independence from a sales partner meant GB News can now offer targeted solutions for clients across TV, radio, and digital.

She said: “The dramatic growth of our radio audience, alongside the team we’ve built in-house, means we now have the scale and the expertise to deliver more tailored multi-platform campaigns for advertisers.

“Our clients love the results we’re creating for them, so taking control of our radio sales makes perfect sense.”

GB News Radio’s audience grew by 40% in 2023, to an average 430,000 listeners a week. According to RAJAR ratings released earlier this month, the station’s total weekly listening hours also grew 31% in 12 months.

Head of Radio Sales Lee Roberts, who previously launched Virgin Radio, said: “GB News is proving it has a phenomenal ability to reach audiences, especially outside the London bubble.

“Our radio audience is affluent and engaged – 60% ABC1, and 80% over 45. In more than 30 years in radio, I’ve never seen a station rise as fast and as powerfully as GB News – it’s an extraordinary achievement, and a compelling commercial opportunity.”