Magic Radio launches new ‘Glowtime’ campaign across UK screens

Magic Radio has launched a new nationwide marketing campaign titled It’s Glowtime, featuring Gok Wan, Harriet Scott, Nicki Chapman, Mel Giedroyc and Gaby Roslin.

The campaign began airing today and includes TV spots on some of the UK’s highest-profile programmes, including Britain’s Got Talent, Good Morning Britain, Coronation Street and Celebrity Who Wants to Be a Millionaire?

The music featured in the campaign includes Waiting for a Star to Fall, Relight My Fire and Unwritten, reflecting Magic Radio’s new music mix playing the best variety from the 80s to now.

The campaign will run across the summer with activity spanning outdoor, digital and print advertising. It follows other marketing efforts by Bauer Media Audio for Greatest Hits Radio and Hits Radio.

Gok Wan joined Harriet Scott on Magic Radio Breakfast earlier this year, while Nicki Chapman, Gaby Roslin and Mel Giedroyc now present shows across the Magic Radio schedule.

Discussing the launch, Anne Marie-Lavan, Chief Marketing Officer for Bauer Media Audio UK said: “This new campaign for Magic Radio celebrates and showcases those key values that we know listeners to the station love – authenticity, inclusivity and, of course, great music.

“The brand started the year with a number of brilliant, ambitious, signings, with Gok Wan joining Harriet Scott on Magic Radio Breakfast, Nicki Chapman on Mellow Magic and Gaby Roslin and Mel Giedroyc bringing glow time to all our weekends.

“Our latest campaign marks a significant step forward in how we engage the Magic Radio audience with a fresh approach we believe will resonate deeply.”