David Robertson to lead content at Bauer across Scotland and NI

David Robertson has been named Director of Content for Scotland and Northern Ireland at Bauer Media Audio UK.

David will take over in August, overseeing programming and digital strategy for Bauer’s stations across Scotland and Northern Ireland, including Clyde 1, Forth 1 and Cool FM.

He replaces Victoria Easton-Riley, who is leaving Bauer in August to take up a role at the BBC.

David has spent more than 18 years with the business and his new role will focus on content performance, talent development and audience growth across the Nations network. He will also support content strategy on Bauer’s digital audio platform, Rayo.

Gary Stein, Director of Audio at Bauer Media UK, said: “He has deep understanding of what makes our Nations audiences tick and his proven track record in both innovation and performance make him the ideal person to lead this next phase.”

David said: “We have such strong brands and brilliant talent, and I’m excited about what we can do next to grow our connection with audiences across all platforms.”