Global teams up with McLaren Racing for London fan event

Global presenters and podcast talent will feature at McLaren Racing Live: London.

The two-day experience takes place on 2 and 3 July ahead of the British Grand Prix at Silverstone.

Global is the Official Promotional Partner for the central London fan event, which includes main stage interviews, DJ sets, and live podcast recordings. Global Player will carry curated F1 content and interviews with McLaren Racing talent.

Heart’s Pandora and Radio X’s Dan O’Connell will host parts of the event, joined by Capital’s Will Manning who is providing a DJ set. A special live edition of The Sports Agents podcast featuring McLaren Racing CEO Zak Brown will be recorded on Thursday.

The two companies say the partnership is designed to bring fans closer to the sport, with Louise McEwen, CMO of McLaren Racing, saying: “We absolutely cannot wait to paint Trafalgar Square Papaya with McLaren Racing Live: London.”

Mike Gordon, Chief Commercial Officer at Global, added: “This collaboration helps connect audiences at scale to the unique energy of race week.”