KISS and Mars Wrigley partner for year-long sponsorship deal

KISS has launched a new year-long sponsorship with Mars Wrigley, featuring six of its biggest brands across radio and digital platforms.

M&Ms, Celebrations, Twix, Extra, Snickers and Maltesers will appear across the full KISS network as part of the campaign, with on-air presence focused around The Sunday Roast with Pete Wicks & Olivia Attwood.

The radio show, which airs Sundays at 2pm on KISS, will include branded segments and trails as part of the partnership, which runs until June 2026. The deal also extends to KISSTORY, social media and digital platforms.

Pete and Olivia, known from Love Island and The Only Way is Essex, began co-hosting The Sunday Roast earlier this year. The show mixes Dance and R\&B music with off-the-cuff conversation and has become a regular fixture for KISS weekend audiences.

Rebecca Frank, Content Director at KISS, said: “After a Sunday Roast, you always want something sweet – so it’s a real treat to welcome Mars as our partner.”

Laura Boothroyd, Media Director UKI at Mars Wrigley, said: “This partnership is all about reaching the right people in the right environment.”

The campaign marks the first time Mars Wrigley has combined so many of its products into a single sponsorship deal of this kind in the UK.

The agreement was arranged by media agency EssenceMediacom.