Over 400 UK audio businesses call for recognition

More than 400 podcasting and audio companies across the UK have united to urge the government to recognise their sector as part of the UK’s Creative Industries.

The open letter, led by AudioUK and signed by producers, studios and networks representing around 12,000 people, calls for formal recognition of podcasting and audio as a stand-alone creative industry with access to the same support as other cultural sectors.

The Department for Culture, Media and Sport (DCMS) has now confirmed plans to commission a major research study to collect data on the UK’s podcasting and audio landscape, with results expected in 2026. The study will examine the industry’s size, workforce and economic impact, covering podcasting, radio and audiobooks.

AudioUK says this marks a significant step towards building the evidence needed for future policy change and targeted support. The organisation is also working with DCMS to create a dedicated SIC code to classify podcasting and audio companies, which currently sit under unrelated business categories.

Chloe Straw, Chief Executive of AudioUK, said the industry’s rapid expansion and cultural importance demand proper recognition. “Podcasting and audio have become central to how audiences experience storytelling, journalism and entertainment,” she said. “It creates jobs across the UK and brings British stories to international audiences. Despite this growth, government policy has not kept pace with its impact.”

Among the sector’s key requests are a seat for an audio representative on the Creative Industries Council, a dedicated tax relief scheme, and a new IP Development Fund to encourage innovation and exports.

AudioUK’s full open letter and campaign report, along with the list of signatories, are available at audiouk.org