STV Radio unveils fresh logo as launch nears

STV has quietly released a new logo for its forthcoming radio service.

The reveal comes amid ongoing preparations for STV’s entry into Scotland’s commercial radio market.

Until now, the broadcaster had confirmed the station’s intended launch, target audience and key presenters — but not its visual identity.

While the design itself has not yet been described in official materials, the timing suggests it forms part of STV’s broader branding rollout ahead of the station’s debut.

Previously, STV disclosed the radio station will target 35- to 54-year-olds, and broadcast on DAB, online and via smart speakers. The venture sits within a newly formed Audience division that brings together STV’s TV, streaming and audio services.

In terms of talent, STV has already announced Ewen Cameron and Cat Harvey as breakfast hosts. It has more recently added Greigsy (Greig Easton) for mid-mornings and Webster (Stuart Webster) for the drive-time slot.