Bauer Media adds two Spiritland podcasts to portfolio

Bauer Media has agreed a new partnership with Spiritland Productions that brings two established podcasts into its audio portfolio.

Under the agreement, Bauer will take on commercial representation for Reasons To Be Joyful with Gaby Roslin and Simon Mayo’s Books of the Year, combining Spiritland’s production expertise with Bauer’s commercial and audio distribution network.

Both presenters already broadcast across Bauer’s radio brands. Simon hosts the Drivetime Show on Greatest Hits Radio, while Gaby presents on Magic Radio on Saturday mornings, keeping the talent firmly within the wider Bauer family.

Reasons To Be Joyful centres on thoughtful, uplifting conversations with a range of guests, reflecting themes of optimism and resilience also heard on Gaby’s weekend radio show. Simon Mayo’s Books of the Year features long-form interviews, discussion and recommendations from across the publishing world, co-hosted with his long-term collaborator Matt Williams.

Spiritland Productions Head of Production Joe Haddow said working with Bauer felt like “a winning combo”, adding: “We’re very lucky to get to work with these three brilliant broadcasters every week on their excellent podcasts.”

Bauer Media’s Chief Creative Officer for Podcasts, Lucie Cave, said the partnership was a natural progression, noting Spiritland’s reputation for distinctive audio and the opportunity to strengthen Bauer’s podcast portfolio for audiences and advertisers, including through the Rayo app.

Both podcasts will remain free to listen to across major podcast platforms worldwide, including Rayo, and the partnership is effective immediately.