First look: Boom Radio’s new television advert

Boom Radio’s new television advert, part of its £1m marketing push, starts in November, but we have a first look at it here on RadioToday.

The £1m investment covers production and advertising across television and social media.

The advert is due to run on ITV1, C5 and Sky from November, with teasers planned for Facebook next month.

Phil Riley, Boom Radio’s CEO, said: “We hope that by sharing those images and memories, combined with a compelling soundtrack, we can entice new listeners of our age to come and sample Boom Radio.”