Radio and audio production firms join HARK Live Manchester line up

Radio and audio production companies are among those confirmed to speak at HARK Live in Manchester later this month.

HARK Collective has revealed the full line-up for its first event, with contributors from ACCENT, Audiomob, Distorted, Get Carter Productions, Humanise and Octave taking part.

The event takes place at voco Manchester on 29th April and is free to attend, bringing together agencies, brands and businesses working across digital audio advertising for a day of discussion and networking.

With a focus on ‘Know Your Audience’, the agenda will explore how advertisers can plan more effectively before production, develop creative that works across audio platforms, and better understand listener behaviour.

Sessions will also look at how audio campaigns can influence audiences and how brands can respond to changes in the wider media environment.

HARK Collective has been set up to connect those working in digital audio advertising, aiming to improve collaboration and create a stronger shared voice across the sector.

Roger Cutsforth, Co-Founder of audioadpro, said: “Bringing together this breadth of expertise under one roof reflects exactly what HARK is about. We want the delegates to leave our first event with fresh thinking, new connections and a real sense of what digital audio advertising can deliver.”

The event also marks the official launch of HARK Collective, positioning it as a new network for the industry.

More details and remaining seats can be found at harkcollective.org.