Wisebuddah updates jingles for Sky Radio

Sky Radio has refreshed its station imaging around a new Non Stop Greatest Hits position.

The Talpa owned station in the Netherlands has introduced three new IDs from Wisebuddah as part of its 2026 update, while several older themes have been remastered and resung to fit the current branding.

The new vocal identity uses a group ensemble to deliver and emphasise Non Stop, with Greatest Hits then picked out by a lead vocalist.

The refresh also covers the station’s chart show imaging, with a new theme created for the Greatest Hits Top 500. Four other recently composed themes, across different tempos, have also been updated with the Greatest Hits positioning.

Wisebuddah Managing Director Phil Tozer said the brief was about creating “something impactful and feel good in just a short space of time” to help guide Sky Radio listeners from one song to the next.

He added: “We really feel like we are making mini pop songs in this brief, with jingles crafted as carefully as the songs you hear either side.”

Sky Radio Audio Design Manager Sjoerd Konijn said the station’s imaging needed to match its role as “the home of non stop music in the Netherlands”.

Sjoerd added: “The new jingles have perfectly captured that energy. They seamlessly blend our legacy with a modern sound, giving the new Non Stop Greatest Hits positioning a powerful identity that our listeners can instantly connect with.”

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Head to wisebuddah.com to hear the full Sky Radio packages along with Wisebuddah’s latest work for NOVA (Australia), Hitradio Ö3 (Austria), SWR1 (Germany) and BBC Radio 2 (UK).