Holland & Barrett sponsors Capital Breakfast

Holland & Barrett is the new headline sponsor of Capital Breakfast.

The long term partnership puts the health and wellness retailer across Capital Breakfast with Jordan North, Chris Stark and Siân Welby, with activity built around morning routines and wellbeing.

Sponsorship credits during the show will focus on areas including energy, hydration, nutrition and recovery, alongside Holland & Barrett’s range of supplements, self care products, matcha, magnesium, collagen and creatine.

The partnership will also promote the retailer’s personalised advice service, available in store and online.

Mark Singleton, Chief Marketing Officer at Holland & Barrett, said: “We’re delighted to become the new headline sponsor of Capital Breakfast and partner with one of the UK’s most influential morning shows.”

He added: “The partnership focuses on helping people feel their best throughout the day, whether they need an energy boost, support with workout recovery, better hydration and nutrition, or simple wellness essentials as part of their everyday routine.”

Holland & Barrett has previously worked with Global and Capital as sponsor of The Capital Evening Show with Jimmy Hill.

The breakfast deal was brokered by Carat UK, Holland & Barrett’s media agency, which is part of dentsu.