Subway named headline sponsor for KISSTORY events

Subway has been confirmed as the headline sponsor for KISSTORY’s 2026 summer events.

The agreement will see Subway take a prominent role at both KISSTORY Blackheath and KISSTORY Bristol, offering immersive brand activations, sampling opportunities and fan engagement throughout the summer.

This expanded collaboration builds on previous work between Subway and Bauer Media UK, combining the reach of Bauer’s audio brands and live events to deliver experiences for audiences on-air, online and in person.

Festival attendees will also have access to a range of partner experiences from Channel 4, Red Bull, Brother’s Cider, Most Wanted Wine, Buzz Balls and Mentos. Beyond brand activations, the events will feature a festival games zone with fairground rides, a rodeo bull, ball pit, KISSTORY bingo and karaoke.

Simon Kilby, Managing Director of Bauer Media Advertising, said: “We’re delighted to continue building our brilliant partnership with Subway – a long-standing Bauer Media partner. This year marks Subway’s second year as a KISSTORY partner as they step into the spotlight as a headline sponsor.”

Kirstey Elston, Senior Marketing Director at Subway, added: “KISSTORY events are all about feel-good moments, and that’s exactly why we’re part of the line-up this summer.”

The sponsorship will be supported by an on-air campaign across KISSTORY and KISSTORY R&B, with trails, listener competitions and week-long promotions giving fans chances to win tickets and Subway-themed prizes.

KISSTORY Bristol is scheduled for Saturday 27th June, with acts including DJ Pied Piper & MC DT, Oxide & Neutrino, Sweet Female Attitude and more.

KISSTORY On Blackheath takes place on Saturday 25th July, featuring Ms. Dynamite, Joel Corry, Tyler West, Marvin Humes, Kevin Lyttle, Alison Limerick and Todd Terry.