Waitrose sponsors Zoe Ball’s Friday GHR feature

Waitrose has become the exclusive sponsor of ‘Something for the Weekend’, the Friday feature on Zoe Ball’s new show on Greatest Hits Radio.

The 12-week partnership was arranged by Omnicom Media UK agency MG OMD and will run every Friday from 3pm to 4pm.

The feature will include celebrity guests, entertainment highlights, TV recommendations and food inspiration.

Waitrose’s Dinner for Tonight range will also feature, positioning the supermarket at the centre of Friday evening meal planning and weekend preparations.

Listeners will also have the chance to win a £500 Waitrose gift card each week, with Zoe Ball voicing promotional trails throughout the week.

Launching this Friday, Friday 11th September,  the first one will include cinema recommendations and a conversation with Steven Knight, writer and producer of the new Oasis documentary, Oasis: Don’t Look Back in Anger.

Andy Ashton, Content Director at Greatest Hits Radio, said Zoe Ball and Waitrose are a strong combination for a feature focused on Friday evenings.

Polly Mason, Partnerships Account Director at MG OMD, noted that Friday was identified as a key day for shopping and takeaway decisions, making it an ideal time for the partnership.