Global makes deal between Slacker Radio and DAX

Digital audio advertising platform DAX has signed a deal with LiveXLive Media’s wholly-owned subsidiary Slacker Radio to become its audio exclusive sales partner in the US.

Slacker Radio has 20 million tracks and lets its 1.2 million active users create their own playlists, along with hundreds of programmed stations in a variety of genres

The partnership will enable DAX to package Slacker’s inventory across its digital audio network and offer packages to advertisers. DAX’s large roster of advertisers will now have expanded access to Slacker’s multitude of genres and radio formats, spanning a wide range of listener demos.

“We couldn’t be more excited to be expanding our longstanding partnership with Slacker as they have always been an industry leader and innovator in the streaming music market. Now that we are their exclusive audio ad sales partner, advertisers will now be offered more unique and premium ways to engage with their dedicated audience,” said Matt Cutair, CEO of DAX U.S.

Added Mike Bebel, EVP of Development and Rights Management for LiveXLive, “The advertising-supported freemium tier of Slacker Radio is an important revenue source for the company and it’s a great value proposition for our subscribers and listeners. We look forward to maximizing this opportunity with DAX to offer our advertisers and sponsors a more robust access point to our audiences.”