Bauer launches two more premium radio subscription services
Magic Radio and Greatest Hits Radio are the latest Bauer brands to offer a premium subscription service.
For a monthly fee, it allows listeners to access the stations without adverts and skip songs during live programmes.
Five new GHR services will also be available – Simon Mayo’s Album Tracks, Good Times Anthems, Greatest Hits of the 70s, Greatest Hits of the 80s and Greatest Hits of the 90s.
Exclusive Magic Radio stations will include Girl Power, Slow Dance, Soul Floor Fillers, Power Ballads and Boybands. These will be available alongside existing Magic stations including Chilled, Soul, Mellow and Musicals.
Graham Bryce, Chief Operating Officer of Bauer Media Audio UK said: “At Bauer, we pride ourselves on truly understanding our audiences and constantly innovating to ensure we deliver high quality content – whenever and however our listeners want it.
“We’re thrilled to be able to launch this premium service for Greatest Hits Radio and Magic Radio delivering our listeners new content and new levels of control in a way no other company in the UK is offering right now.”
For the one monthly fee, listeners will have access to the other premium brands KISS, Absolute Radio Planet Rock, Kerrang!, Jazz FM and Scala Radio.
Magic Radio Premium is available now, with Greatest Hits Radio Premium launching in mid-February.