Fix Radio claims weekly audience of over 200,000 tradespeople
Nielsen has reported that Fix Radio has a weekly audience of 211,000 tradespeople.
The audience audit also revealed the station’s average weekly listening hours for the first time.
Fix Radio had 19.8 hours of average weekly listening and 2.8 hours of average daily listening between June and November.
“Fix Radio finished 2022 with a bang,” said company CEO and founder, Louis Timpany.
“Since going national in May, the station has gone from strength to strength. I’ve always believed that builders are radio-mad and were crying out for their own station. The sheer amount of time they spend with Fix proves they love what they hear,” he added.
Fix Radio, the Builders Station, has been working with Nielsen since its national launch in May to audit its tradesperson audience.
An initial audit of Fix Radio’ audience between June and August, put the station’s average weekly reach at 146,592.
Previously, when broadcasting as a regional DAB station in London and Manchester, the radio station’s own research estimated its weekly reach at 85,000 tradespeople.
“It’s great to get our listening hours and I’m thrilled to see they back up what we see on site every day – Fix Radio on all day. It’s a massive milestone,” said Timpany.
Fix Radio intends to release regular updates to its audience reach and hours.