Bauer to increase UK DAB distribution of Hits Radio Pride

Hits Radio Pride will be available on DAB across more areas in the UK from April.

Bauer launched the station in August 2020 and this change will grow Hits Radio Pride’s reach more than threefold, broadcasting to over 32m across the UK including Manchester, Liverpool, Glasgow, Newcastle, Edinburgh, Leeds, Birmingham and Swansea.

Ben Cooper, Chief Content & Music Officer, Bauer Media Audio UK, said: “I’m delighted for Hits Radio Pride which initially launched as a six-month pop-up station and then went from strength to strength in creative confidence, mixing uplifting music with its award-winning educational and thought-provoking content.

“It’s proven to be a hit with both listeners and commercial partners, so we’re delighted to increase its DAB distribution and bring Hits Radio Pride to even more people from the LGBTQ+ community and beyond.”

The full list of areas that will be able to access Hits Radio Pride on DAB include:

Berkshire
Birmingham
Black Country & Shropshire
Bournemouth
Bradford
East Yorkshire & North Lincolnshire
Edinburgh
Glasgow
Lancashire
Leeds
Liverpool
London
Manchester
North Yorkshire
Sheffield
Stoke
Swansea
Tayside
Teesside
Tyne & Wear