Hits Radio launches national TV campaign as heritage services rebrand

Bauer has launched a national television campaign to advertise Hits Radio as 16 heritage stations join the network.

The campaign is fronted by presenters Sam Thompson, Fleur East and Gemma Atkinson and will be seen in ad breaks during shows such as Gogglebox, 8 Out of 10 Cats Does Countdown, and Late Night Lycett.

The 30 second spots started today (April 17th) as Pirate FM, Radio City, Rock FM, Pulse 1, Hallam FM, Viking FM, Gem, Free Radio, Signal 1, The Wave, Lincs FM and Metro/TFM switched

The campaign follows last year’s marketing push of sister brand Greatest Hits Radio, and will be supported by OOH, digital and print activity.

Discussing the new ad, Anne Marie-Lavan, Chief Marketing Officer for Bauer Media Audio UK said: “The driving force behind this campaign was always the intention to reflect everything we know Hits Radio listeners love about the station – the realness, our talent and of course the music – and I believe that’s exactly what we’ve achieved.

“I’m hugely proud of the ad – the first for Hits Radio – and of all of the brilliant team here at Bauer who helped bring it all together.”

Radio people have been marking the end of some of the radio station brands on social media, some of which are 50 years old.

The Hits Radio logo has also had a slight tweak ahead of the launches today.