Radiocentre event, Tuning In to feature Melanie C

Spice Girl, Melanie C will discuss the role radio has played in her career and talk about her new autobiography when she appears at Radiocentre’s Tuning In event.

Tuning In 2022 will focus on radio’s role in ‘powering the sonic boom’ and is free to sign up to. It will welcome delegates from across audio, advertising and media to Kings Place in London on the morning of 20 September.

Magic and KISSTORY’s Neev Spencer will be hosting, with Capital’s Kemi Rogders the event’s live DJ.

HSBC’s Head of Brand Marketing Sarah Mayall and Mike Watson, Wunderman Thompson’s Creative Director will host a session covering how radio advertising can help brands instigate positive social change.

There will also be a focus on future radio trends with a session featuring multiple speakers including David Courtier-Dutton from sonic branding agency SoundOut, Gemma Lee from media agency Dentsu, Kim Aspeling from A Million Ads and Hannah Ward from music agency Sister Music.

Other confirmed speakers include Laurence Harrison from Radioplayer who will be sharing an update on the work the organisation is doing to ensure radio remains at the heart of the car dashboard.

Radiocentre’s new CEO, Matt Payton will reflect on the energy and excitement around radio and audio today and his vision for the future of the organisation.

Matt said: “Audio is going through a Sonic Boom, which is being powered by a vibrant commercial radio industry. New ways of listening, growing digital platforms, innovative advertising methods and award-winning creativity are driving commercial radio into an exciting future. We’ll be covering all of this and more at Tuning In 2022.  We hope you can join us at Kings Place on 20th September.”

More speakers will be announced in the coming weeks.