Bauer launches this year’s Mission Christmas appeal from Cash for Kids

Mission Christmas, Bauer’s annual campaign run by charity Cash for Kids, has officially launched today across its radio stations.

The appeal is backed by a number of famous faces including Ant & Dec, Greatest Hits Radio’s Ken Bruce and Magic Breakfast’s Ronan Keating and Harriet Scott.

In 2022 Mission Christmas collected over £14.2 million in gifts and cash donations, which were used to make sure that 270,728 children and young people had presents to open on Christmas Day.

Ronan Keating said: ‘Mission Christmas does such incredible work every year and, with the cost of living still impacting on so many, I know that the team want to help out Santa this year more than ever.

“If you can help in any way, either by donating a gift or cash, you could make a world of difference to a child somewhere in the UK this Christmas Day.”