Radiocentre promotes Sarah Gregory to PR lead

Radiocentre has promoted Sarah Gregory to lead its PR and communications work.

Sarah moves up from Head of Communications and Membership Marketing, taking responsibility for all PR and communications activity across the organisation.

The remit includes strengthening confidence in commercial radio and audio, using research to support its position as an effective medium among advertisers, policymakers and broadcasters.

Radiocentre broadened its remit in 2023 to cover broadcaster-owned audio, including podcasts and on-demand streaming services, alongside traditional radio.

Since then, it has worked to build awareness of the wider ad-funded audio market, including through initiatives such as its Advertising Amplified campaign.

Client Director Lucy Barrett said: “Our industry has invested, innovated and grown while remaining one of the most reliable and trusted environments for both listeners and brands.”

Lucy added that Sarah’s “knowledge, energy and her attention to detail” make her well placed to develop how the sector communicates externally.

Sarah said: “I’m looking forward to helping amplify our voice further and ensuring the power of audio is even more widely recognised.”

During her time at Radiocentre, Sarah has worked across advertising campaigns, events and awards, as well as brand activity following the merger of the RAB, CRCA and RACC, and most recently on communications and membership marketing.