Radiocentre announces first Tuning In 2026 speakers

Radiocentre has confirmed the first speakers for Tuning In 2026, set for 30th September at Kings Place in London.

This year’s event will focus on the theme “Audio: The Secret to Growth”, examining how audio can help drive business growth and profit.

Marketing effectiveness expert Les Binet will present findings from his latest research, ‘Go Big or Go Home’, co-written with Will Davis and published by the IPA.

Les will discuss how advertising is becoming more efficient but less effective, and what this means for audio in a session titled ‘Go Loud or Go Home’.

Andrew Tindall, Chief Growth Officer at System1, will also speak. Andrew will share new global evidence on audio’s ability to drive profit and trust, based on analysis of over 1,250 campaigns from the Effie x System1 databank covering 17 years.

Radiocentre CEO Matt Payton will open the morning event. The organisation will also present new research on how combining audio with search and social media can improve campaign results.

Lucy Barrett, Client Director at Radiocentre, said Les and Andrew “are two of the sharpest minds in marketing effectiveness” and that their sessions will encourage brands to rethink audio’s role in business growth.

Tuning In is free to attend for UK advertisers, agencies and Radiocentre member stations.  Find out more and sign up here.