Andy Bush and Guestimators team launch Lock It In studio

The team behind Guestimators, the podcast quiz hosted by Absolute Radio’s Andy Bush, have launched a new studio, Lock It In.

It’s a full-service production studio specialising in talent-led, comedy and entertainment podcasts.

Andy is an equal partner in the business alongside Will Nichols, former VP, Content Development at Universal Music and Matt Cutler, the sports journalist behind documentary The Pirates vs The Premier League.

The trio launched quiz platform Guestimators in November 2023. Its twice-weekly podcast, distributed by Keep It Light Media, has featured celebrities including Mel Giedroyc, Bob Harris, Rosie Holt and Lloyd Griffith.

Lock it In will have a focus on podcasts that are inspired by the nuances of British culture and will work with platforms, talent and brands on everything from concepts and content strategy through to production, monetisation and promotion.

A number of podcasts are already in production including the kitchen-based My Life in Mugs; Ethan Lawrence’s Best Brits, which ranks regional celebrities and historical figures; Horsemeat Lasagne, an exploration of the 21st century’s strangest scandals; the folklore story-telling Celtic Whispers; and the football-focused Away Days.