Spirit FM introduces new custom audio imaging

A new jingle package with six custom cuts and top of hour sequence is now on-air at Spirit FM.

The suite of idents is the second created for the station by AudioSweets ID in recent years.

Stuart McGinley, Content Director at Spirit FM said: “We’ve been working with the team at AudioSweets for several years now and they have constantly kept in touch and offered us great customer service. I was looking for some ideas for a new package and they were really helpful in helping us create something we are really happy with.

“The jingles sound fresh and upbeat to give our station a personality that really fits with our brand.”

The themes span many musical genres including Tropical House, Dance and R&B.

Simon Prentice, Marketing Director of AudioSweets added: “It’s been great to continue to work with Stuart and the team at Spirit, helping create imaging that compliments the evolving sound of the station.

“The last few months have seen us create packages for stations all over the world but it’s always nice to work with a real local UK station.”