Radio stations get behind new bereavement helpline

Commercial radio stations across the UK are supporting a new charity with airtime and help in kind.

The National Bereavement Partnership COVID-19 Hub has been set up to support frontline NHS & care workers who have been working under exceptionally stressful conditions and bereaved families who have been unable to grieve properly because of the dislocation of normal processes caused by the crisis.

The Board of Trustees includes Sam Phillips of Omnicom, and Steve Orchard, Chief Executive of Quidem.

Radio and TV broadcasters and Outdoor companies have donated inventory to support the new charity and a campaign of TV and Radio commercials voiced by Classic FM’s Alexander Armstrong and 5 Live’s Nihal Arthanayake launched last week. The TV commercial can be viewed here.

Steve Orchard comments: “Radio has been developing a crucial role in encouraging initiatives to support positive mental health. Radiocentre’s recent research shows the importance of radio in providing company and keeping listeners “in the loop”. A consequence of the pandemic is a burgeoning mental health crisis and I am deeply appreciative of the support my colleagues at Commercial Radio stations across the UK are giving to the Covid-19 Hub.”

The commercials are available for any radio stations to use:

NBP Radio ALT 30 (June 2020)
NBP Radio V6 (Nihal) 30