Bauer Media acquires Lincs FM Group
Bauer Media Group has bought Lincs FM Group, which comprises of nine licences across Lincolnshire, Yorkshire and Rutland.
The company has also bought Celador’s radio division, which includes 25 anlogue stations and two digital services.
Paul Keenan, CEO Bauer Media UK and European Radio commented: “The UK’s love of radio shows no signs of diminishing and we are investing to extend our reach and broaden our offer. Radio enjoyed record revenues last year and continues to exceed advertiser expectations, offering proven positive brand impact within an uncertain landscape.“
The Celador and Lincs FM Group stations add 1.1 million weekly listeners to the Bauer portfolio and extends its coverage of the UK. In one announcement the group has bought 36 radio stations across the country, but will instantly sell The Breeze and Sam FM in the Solent region, and KCFM in Yorkshire to Nation Radio due to Bauer already operating in these markets with Wave 105.2 FM and Viking Radio.
Keenan adds, “Bauer’s strong position on new listening platforms – with more than 60% of our listening now digital – will help secure the future of the acquired stations in the new audio world. Through this investment Bauer Media is demonstrating its fundamental belief in the UK, one of its key markets, which it is certain will continue to offer great opportunities for growth and economic success and in the continuing relevance of radio as a medium.”
Read more on the sale, and see a full list of stations here.