Big name artists take part in new multi-media campaign for Capital

Global has launched a new ad campaign for Capital on TV, outdoor and social media.

It positions the station as the No.1 destination for fans to connect with the world’s biggest artists and the hottest hit music.

Artists featuring in the campaign include Ed Sheeran, Dua Lipa, Jonas Brothers, Stormzy, Niall Horan, Anne-Marie, Tom Grennan, RAYE, ArrDee, Leigh-Anne Pinnock, Adam Lambert and more.

Created and produced in-house by Global, Capital’s new campaign, ‘Play Capital’, includes a 30-second film during Sunday’s episode of Love Island on ITV1 and it will continue to broadcast across the UK for the next four weeks on ITV1, ITV2, ITVBe, ITVX, Channel 4, and Sky.

It will also be shown in cinemas ahead of new releases including the Barbie Movie starring Margot Robbie and Ryan Gosling.

The TV ad will be supported on Global’s UK-wide outdoor estate via digital screens and buses, on YouTube, Facebook, Instagram, TikTok and Twitter with media planning through PHD.

Ashley Tabor-King OBE, Global’s Founder and Executive President said: “I’m so proud of the teams at Global for producing this brilliant ‘Play Capital’ advertising campaign in-house, our first made entirely by Globallers.

“The energy and passion for the brand shines through and truly celebrates Capital and its unique ability to connect fans to the artists they love.”

Simon Barnabas, Managing Director of Brand Marketing at Global added: “Love Music? Love Capital! Ed Sheeran more than lands the message that the hottest hit music really does live on Capital.

“We are ecstatic with the outcome of everyone at Global’s hard work in producing this attention-grabbing campaign.

“The whole strategy perfectly portrays the energy and passion of the brand and captures the incredible connection between listeners, fans and superstar artists – be that through radio, digital, or at our huge stadium events. Creating a multi-media ad campaign for the world’s most iconic commercial pop radio brand has been an honour.”